Digitalisation of a traditional apparel manufacturer
Central PIM on commercetools, ERP integration, B2C catalogue and B2B portal - one product backbone for retailer shops worldwide.
To shorten time-to-market and grow digital sales channels, we built a central product information system (PIM). It connects retailers’ online shops to one product backbone: article data, variants, and images maintained centrally for all shops worldwide. Marketing additions and product images are maintained once and shared across channels. A unified PIM and standardised shop connectors reduce operating effort compared with one-off integrations per shop.
Delivered by Turing 42:
- Data platform on the chosen commerce HTTP API (commercetools)
- Integration with existing merchandise management (ERP)
- B2C product catalogue
- B2B portal connected to the commerce platform
The commerce platform is a scalable cloud service with a flexible commerce API, microservices-friendly architecture, and broad integration options. The PIM manages product data, campaigns, and billing processes across retail channels.
Tech stack
- Cloud-native, headless commerce (commercetools)
- API-first - API defined before the platform build so third parties integrate cleanly
- Cloud infrastructure built for performance and scale
- Python wrapper around the HTTP API (Django CMS)
Client: Maier Sports GmbH
Implementation partners: Kultwerk GmbH, commercetools AG
Case study PDF - maier-sports.com (commercetools and Django CMS)